Seth Rogen Says Writers Who Use AI Should Find a Different Career

Seth Rogen called AI-generated content “stupid dog s***” in a Brut interview, arguing that writers who reach for AI tools aren’t cut out for the job in the first place.

Seth Rogen has very little patience for writers who use artificial intelligence, and he is not interested in softening that position for anyone. In a recently published interview with Brut, the actor and writer said plainly that anyone whose instinct is to use AI for their writing should probably be doing something else entirely.

Rogen’s argument is not purely about quality, though he is blunt about that too. The AI content he has encountered online he describes as “stupid dog s***,” and he says he genuinely cannot understand why anyone shares it as though it is comparable to what a human being produces. For Rogen, that disconnect is the tell.

The deeper point he makes is about process. A real writer, Rogen argues, should actually love the act of writing itself, not just want to have written something. The process is not a burden to be automated away. It is the point. If someone reaches for a chatbot to do the work, Rogen’s read is that they have revealed something about their relationship to the craft.

The comments land in the middle of an ongoing industry conversation that has gotten louder and more contentious since the writers’ and actors’ strikes of 2023, when AI protections became a central bargaining issue. Hollywood has not resolved that tension so much as paused it. Studios are still pushing to use AI in various parts of the production pipeline, and writers are still pushing back. Rogen is among the more prominent voices on that side of the argument, and his framing is notably less diplomatic than the guild negotiating table tends to produce.

He is not the first prominent writer-actor to make this case, but the way he makes it is distinctly his own. Where others in the industry talk about AI in terms of job displacement and intellectual property, Rogen goes straight to the craft argument: if you do not love the process, you are not a writer. AI use is a symptom of a deeper problem, not the problem itself.

The interview also touches on the broader question of what AI-generated content is actually doing to the signal-to-noise ratio online. Rogen’s frustration is not only that AI content exists but that it circulates with the same velocity as work that took a human being real effort to produce. The inability to tell the difference, or the unwillingness to care about the difference, seems to bother him as much as anything.

Rogen has a financial stake in the conversation as well as a philosophical one. He co-wrote and produced some of the most commercially successful comedies of the past two decades, building a career on a very specific voice that is, by most measures, not something a language model has successfully replicated. That context makes his dismissal of AI writing tools feel less like a theoretical position and more like someone who has spent twenty years figuring out what makes comedy work and is watching people try to shortcut the whole process.

His advice to those writers: find a different career. He did not appear to be joking.